Design proposal by Contrada Canyon · not the official site · film “Portrait Hotels” (2026) and photographs © Lungarno Collection (1080p, as published)
Born in Florence from the vision of the Ferragamo family. From the banks of the Arno to Rome and Milan.
Each address reflects a distinct sense of place, shaped by culture, craftsmanship and a close relationship with the city. Rooted in heritage, open to a contemporary way of living.

At Palazzo Spini Feroni in Florence, Salvatore Ferragamo received guests from around the world with a natural sense of hospitality, shaped by attention to detail, comfort and craftsmanship. The collection is rooted in the family’s values: Italianità, style, coherence and consistency.
“Hospitality is part of our family heritage.”
Leonardo Ferragamo, President of Lungarno Collection
Among the benefits of booking direct listed on the current site: complimentary entrance to the Salvatore Ferragamo Museum.
With Portrait, hospitality becomes an intimate dialogue between the city and the traveller: the most authentic side of Italy, seen through the eyes of those who truly live it. Every Portrait is a unique and deeply personal story.